Terminix

The Problem: After two years without any work on the air, Terminix was ready to find a new voice and a new AOR.

The Big Idea: Use fast hitting tactics to position Terminix as the brand that understands: when you want pests out, you want them out fast.

Mnemonic

To sell in the platform, I worked on a flexible new mnemonic.

:15s Spots

Clients wanted 10 spots so we found a repeatable structure that let us deliver 10 spots.

:06s OLV

Social

To help our cut downs feel a little more native, we took a cue from what's hip with the youth these days.

Out-of-Home

The copy reads: Remove roaches in a New York Minute. A line of roaches is being stomped out by the logo.
ECD
Amy Ditchman
CD
Adam Repp
ACD
Deidre Nieto
AD
Cassie Mayfield
CW
Eric Hulting