SparkNotes

The Problem: People who use SparkNotes get a bad rap, when more often than not they're just not getting the support they need. People with dyslexia know this too well.

The Big Idea: Use the world of Alice in Wonderland to educate students and teachers about the frustration and anxiety that push people with dyslexia to use SparkNotes.

VR Experience

The virtual reality game takes place in the world of Alice in Wonderland, where you work in the queen’s royal guard as a junior investigator. You have been assigned to help uncover who stole the queen’s tarts. It’s your job to sort through rumors spreading around the kingdom and filter out the noise.

Parsing through all the paradoxical nonsense of wonderland is hard enough. Doing it with tools not meant for the job is even harder. The reports you read can appear scrambled or wavy. Sometimes words will jump around, be replaced with other words, or be missing all together.

The game will be playable through web browsers and use gaze-based controls that support every device. It is meant to explore the feelings of frustration and embarrassment that people with dyslexia experience. From this players will learn to cope and create strategies to make-up for their handicap.

From your desk you can the see the floating heads of the Cheshire Cat peaking from behind a window in the office.
The Cheshire Cat will come to interrupt the work day as a distraction. Your co-workers will accidentally bump into your desk, knocking your magic mirror over
A wider shot of the office where you can see more of your co-workers completing their tasks
The player will be able to view workspaces of the other employees and see them breeze through their work and clock out early
Players will have a short amount of time each day to work through their caseload and will be graded on their speed and accuracy

Direct Mail

To reach educators, they'll be mailed a branded google cardboard headset along with information on how they can support students with dyslexia. For convenience, the headset will have a QR code to launch the game.

A mock-up of branded google cardboard VR headset.

Out-of-home

A mock-up of two out of home ads placed in subways
OOH will be used during back to school season to direct people towards the AR experience
The art depicts a shrunken Alice drawn in the original Alice in Wonderland illustration style struggling to open a locked door while looking back at the key which is placed high up on a table she cannot read. With the headline, An underdog with an edge is still an underdog
Alice is struggling to climb over a mushroom while a normal sized person walks easily across a field of mushrooms with giant strides. With the headline, Working 2x as hard for 1/2 the results

Interactive

A button that simulates certain forms of dyslexia will be added to Alice’s Adventures in Wonderland page. Letters will appear to jump around as they are randomly replaced. A link will lead readers to a page where they can learn more about dyslexia.

A voice synthesizer button will also be added to Sparknotes’s pages to aid with reading. The currently read word will be highlighted.

A screenshot of SparkNotes website where the text is scrambled
A screenshot of the SparkNotes websites with a button placed besides the text that highlights the text while it is read aloud