Cox Mobile

The Problem: Make it clear Cox Mobile has a reliable network that works nationwide.

The Big Idea: Take their mascot on a road trip to tell a story that’s eye catching, memorable, and relatable.

:30s Spot

Paid Social

Supporting Tactics

Display
The copy reads: Run on the network you can take anywhere. A dotted lines travels across a map of the US and into a phone.
OOH
CW: Eric Hulting
The copy reads: We run on the network with unbeatable 5G reliability. So you'll stay connected across 2 million square miles nationwide.
Social
ECD
Amy Ditchman
CD
Jack Miller
CD
Adam Repp
CW
Kyle Petrie