Citi
The Problem: Citi wants to demonstrate their commitment to driving an equitable recovery for working women following the pandemic.
The Big Idea: Build the networks of working woman by creating a new kind of virtual learning rec league.
The Women's Financial League
The WFL is one half financial literacy learning platform, and one half online rec league. Users will join one of two teams and compete against each other by finishing lessons.
Megan Rapinoe of the US Women's Soccer Team will serve as spokesperson for the league.
Participants can earn points for their team by watching lessons, passing quizzes, and working together to complete a capstone project.
The WFL will foster community by providing a space to help others with the course, their careers, and financial well-being.
To give studying together some extra encouragement, swag and prizes will be rewarded based on team performance, not individual.
Live Events
WFL members who complete the six week course will gain access to exclusive networking events, conferences and workshops. These in-person events will take place across the country and focus on negotiating salaries, asserting boundaries in the workplace, finding mentors and other soft skills.
WFL members will also be invited to private Facebook groups where they can speak more candidly about their experiences and help others navigate their careers.